Amor Fati
We being here, in this world, is all that matters
To feel, to breathe, to grow- in our own way.
Here, We don’t have to be anyone else.
Here, We are free to show up just as we are — to speak, to move, to simply be, in our own rhythm.
We believe in returning to what’s real.
In honoring our true self — our unique, unfiltered essence — and letting it guide us, like our own inner compass.
This is where our story begins:
With authenticity.
Our philosophy carries through to our products —first fleece cashmere.
It is nothing more, and nothing less, than the soft undercoat of the baby goat — not to be ranked or judged, but to be respected for what it is. Each fiber is like a living cell, inherently unique and belonging only to that ONE. And so, each piece of cashmere is one of a kind. The hands that weave it bring their own interpretation and spirit to the work. There’s no need to follow trends or seek approval — what they create is quietly, powerfully unique.
From there, each garment carries a journey that transcends time and place. From grasslands to cities, from herders to the individual who wears it, the piece holds both the gift of nature and the warmth of craftsmanship. Its natural sheen needs no proclamation, its softness and warmth wrap like a silent companion. One can even imagine it ten, twenty, thirty years from now — still being worn, still carrying presence, still offering space for the wearer to simply be.
Just like us.
We don’t chase perfection, for we are already perfect in our own way.
We simply embrace ourselves, fully.
Our Mission
We seek to preserve the delicate ecosystem born from the meeting of human spirit and nature’s warmth. In this space, nothing is bound by fear, nor confined by definitions or standards. Each element is free to reveal its own primal vitality. This is the heart of our philosophy — to honor authenticity, protect what is pure, and remain devoted to a single intention: bringing lasting comfort to more lives.
Our Commitment
We are committed to supporting the people who form part of this ecosystem by creating work and opportunities. In the regions where our fibers are sourced, we focus on providing awareness-based education for women and children, while building both the material and spiritual foundations for the sustainable future of our resources.